The American Council on Exercise (ACE) announced the results of a study it commissioned to examine the effectiveness of P90X™, a 90-day, bootcamp-style home exercise program that is a popular example of the interval-training style workouts identified by ACE as one of the top fitness trends to watch in 2012. The study found that […]
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By: Mike McPhee – 4th of 6 in this Series
In the previous article, we introduced the acronym T-EBITDA-Q (Times EBITDA Quotient). This is the mathematical tool we use to appraise a particular club’s value, by applying it to the standard “6 Times EBITDA” benchmark - which is the maximum an club could expect to receive […]
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by Robert Foster, President of Trainers On Site
Do you believe in branding? What is branding anyway? To some, branding can be summed up as “multiple points of advertising.” To others branding is equated with spending large amounts of money that they could never afford.
But branding doesn’t have to be all about spending advertising dollars. […]
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Fitness Business Canada contributing authors Paula Comfort and Alanna Turco interview Peter Twist and Julie Rogers, co-owners of Twist Conditioning Inc.
Fitness Business Canada: Twist Conditioning’s strong corporate culture seems to be the foundation of your business. Can you describe it for us?
Peter Twist: Our corporate culture is based on giving out energy. It’s also about […]
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By: Mike McPhee
In our previous article, we listed a dozen or so factors that will influence the value of a club – that is factors, if researched, consolidated and featured properly, will increase the value (“the multiple-X-EBITDA-factor”) and eventual selling price of your club.
We also suggested that club operators will on average fetch anywhere from […]
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Star Trac, recently expanded its’ Southern California showroom adding an additional 3,000 square feet of space. After a year of product introductions there was a need for more space to highlight the expanded product offering. The Star Trac Irvine, California showroom features 8,000 square feet of equipment with over 20 cardiovascular units, 50 selectorized strength […]
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(reprinted with permission from The IHRSA Global Report 2011)
Activity
Participation (millions)
Resistance Machines
20.5
Treadmills
20.5
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This article is a six part series originally printed in 2009, it has been updated and rereleased for 2011.
** Read Part 1 Here **
By Mike McPhee
As pointed out in the 1st article of this series (Oct/11 FitNet), profitable clubs sell in the range of 3 to 6 times EBITDA – Earnings Before Income Taxes, Interest, […]
Popularity: 3% [?]
