August 23rd, 2006 - Business
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Management Challenges Faced by Small Clubs
Most independent clubs observe the expensive marketing campaigns of the big chains and quickly decide that they just can’t compete. Wrong! Plan to succeed by implementing a structured marketing plan and professional business systems. Just because you can’t compete with the fitness chains on volume or types of marketing campaigns, it doesn’t mean that you can’t have a consistent, long term, effective and affordable marketing program.
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Originally published November 2005.
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