This is an ad that we successfully ran this past summer, most individuals that have never been in a Fitness Club before are always afraid of being locked in to a long term contract, so we offered short term.

Great idea, offered only in the summer when attendance slows down, the outlay of money is not huge, (approximately $3,500 for design, print & distribution, door to door via Canada Post), no long term commitment, just what everyone wanted!

We signed up 200 new clients for this program, a 30 % closing ratio on these members and then converted them to full year members.

We’re ready to do it all over again this following summer.

Alfredo DiGenova
General Manager

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