The Power of the Written Thank-You
By Robert Foster
Use this back-to-basics technique to boost referrals month after month.
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In today’s fast-paced society, most of us telephone, text or e-mail when we want to thank our friends and clients for their thoughtfulness. But when was the last time you discovered a thank-you card amongst all the bills? You know, a square envelope with a handwritten address, return address and a stamp.
This simple gesture – saying thank-you with a handwritten message – never fails to impress clients and prospects. But more importantly, the card helps your name or company pop into their heads the next time they think ‘fitness.’ Many non-fitness professionals – like dentists, mortgage brokers and car salespeople – have the personal card down to a science. |
They know that phone calls and e-mail messages simply aren’t the most effective way to say thanks to people for buying a product or service, referring a client or even just inquiring about their businesses.
If you employ the thank-you card method yourself, set aside an hour or so of your time per week. But how much is your time worth? Perhaps a receptionist, administrative assistant or even a family member could assist you. Alternatively, there are companies that specialize in card-sending and allow you to choose the card, message and will add personal photos. They even send the cards for you on the dates you specify.
Still not convinced? Then consider the value of lifetime clients. Thousands of fitness professionals train clients, sell memberships and instruct classes. What are you doing to set yourself apart from the crowd?
Robert Foster is the owner of BFIT Training, an in-home personal training service in Mississauga, Ontario, that has helped hundreds of clients reach their goals. He is a Fitness Kickboxing Canada program operator and course conductor and has appeared on The Shopping Channel and America 1 Network. You can contact him at www.bfittraining.com.
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