Star Trac Unveils Latest Stage
In Campaign
Star Trac, a global leader in the commercial fitness industry, has unveiled the fifth door, “Maintain,” of its Expect Different campaign. Through a series of five stages, represented as doors, Expect Different outlines the stages of change in motivation to achieve a healthy and active lifestyle.
It also provides information for a deeper understanding of the psychology and opportunities behind each motivation level.
The opening of the doors has been a countdown to the 27th Annual International Health, Racquet & Sportsclub Association tradeshow being held March 5-8 in San Diego where the key components of the campaign will be announced. For additional information, register at www.expectdifferent.com or visit www.startrac.com.
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