By Jim Labadie

Follow these tips to become the most sought-after fitness pro at your club.

1. Act like a professional This is about as obvious as it gets. But even though the personal training profession has made enormous strides, there are still some trainers who give it a bad name. Too many trainers are still preoccupied with their cell phones or members of the opposite sex. Having the reputation as the “consummate pro” at your club is as easy as acting like one. 2. Present yourself as an expert The fastest way to be viewed as an expert is to write articles and give presentations. Neither is difficult to do. Personal trainers need only survey clients and members and ask which topics they are most interested in. The articles can be very simple how-to pieces (like this one) that address a specific topic and solve a problem for the reader.

Presentations can be given to small audiences at the club – preferably at a nominal fee to increase attendance – on the very same topics as the articles.

3. Be grateful

Send thank you cards. Again, this may seem obvious, but few people send handwritten thank you cards anymore. Simple thank you cards go a million miles toward building great relationships with members and clients and help set professionals apart from the amateurs.

4. Specialize

If you tend to work best with one specific population, focus on that niche. Trainers who are known for having expertise in a specific area attract that clientele quite easily.

5. Ask for referrals

A shockingly small number of personal trainers ask their clients for referrals. By simply describing your “perfect client” to your current clients, you will see an immediate boost in new clientele. You can easily paint a picture of your perfect client by describing the sex, age range, work ethic, etc., of the people with whom you most enjoy working.

As noted previously, it is imperative that gratitude be shown to all those who refer clients. In fact, it is a good idea to show great appreciation, with a thank you card for example, to anyone who even listens to your request for referrals and the description of your perfect client.

6. Focus on business education

The difference between a personal trainer who does well financially and one who doesn’t often comes down to education. Clearly, understanding exercise science and nutrition is a prerequisite for success. But the most successful personal trainers are those who also continuously invest in their business education. Personal trainers who have a good knowledge of sales and marketing will always out earn their colleagues.

Jim Labadie has helped thousands of personal trainers become more successful with easy-to-follow business strategies. Readers can instantly download a free copy of his e-book “63 Must-Have Sales Tips for Personal Trainers” by visiting www.PTSalesTips.com.

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