Here are some interesting statistics reported in the February 2009 issue of Money magazine (page 20).

Not willing to give up
48% gym membership
41% eating out
35% extra car:
30% premium cable
20% fine wines and spirits

Willing to give up
89% new gadget
87% sporting events
83% big vacation
80% expensive clothes
78% cultural events

Popularity: 12% [?]

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