Cybex has announced its newest endeavor, the launch of the “Sweet Spot” fitness program for golf and country clubs. The program is designed to enhance member loyalty, drive year-round revenue, increase fitness centre usage and create a point of distinction to club prospects.

“Golfers were long considered among the most out-of-shape athletes, but today roughly 85 percent of professional tour players are completely dedicated to a daily workout regimen,” says John Aglialoro, Cybex chairman and CEO. “This trend toward fitness is gaining momentum at every level of the game, because players of all ages and abilities now realize staying fit is a must when it comes to performing their best, having fun and remaining healthy.”

Cybex is offering the program in pre-sized and custom plans to align with the square footage of any club’s fitness centre. The program is supported by a club marketing program, which includes a launch party, educational posters, how-to guides, newsletter content, a variety of fitness regimens and more. Additional resources are available at www.cybexgolf.com.

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