Anytime Fitness Expanding to Mexico
The global fitness industry market continues to grow. In a statement yesterday, Anytime Fitness announced that it will soon be expanding into Mexico. According to the IHRSA 2009 Global Report on the State of the Health Club Industry, there are currently approximately 2,200 health clubs in Mexico.
The Minnesota-based fitness club chain has signed a master franchisee agreement with entrepreneur Rodrigo Chavez, who plans to open at least 100 new clubs within the next five years.
“We are thrilled about Mr. Chavez’s plans for Mexico,” said Anytime Fitness Vice President of International Development, John Kersh. “He is a very savvy businessman with the skills and experience to help Anytime Fitness thrive internationally.”
Chavez says he’ll open the first Anytime Fitness club in Mexico within the next six months. His goal is to open five clubs within a year, 50 clubs within three years and more than 100 clubs by 2014.
“I’m doing this because I want to help create a better world for our children,” Chavez says. “I believe that people have a better attitude when they are healthier. Better attitudes lead to a better world. My motivation is my kids.”
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