SUNNYVALE, CA - Interactive Fitness Holdings (IFH) announces that it has acquired the assets and intellectual property of Expresso Fitness as part of a larger strategy to acquire, organize and deliver a wide range of interactive fitness solutions to commercial customers. These products are being re-launched as the Expresso line.

“Products like Wii Fit and Dance Dance Revolution have demonstrated a large and growing consumer market for interactive fitness products and services,” said company chairman Bill Stensrud. “The commercial market is just as exciting but lacks a compelling range of products with sound financial support; IFH will bring breakthrough solutions to commercial fitness facilities in the U.S. and around the world.”

IFH’s first priority will be to develop and deliver support services for the installed base of Expresso products.
“There are over ten thousand Expresso bikes installed,” said CEO Brian Button. “Their owners want to know that there is a financially sound organization committed to providing the staff, parts, procedures and services needed to support those bikes. IFH is taking on this role, starting immediately. Service and parts products will be defined, priced and available within a week of this announcement.”

IFH support services will include parts and full service contracts. IFH plans to offer steep discounts to customers that put their bikes under service contracts immediately.

More details about the launch, timing, pricing and other parts of the new company will are available at www.expresso.com.

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