The Five C’s of Successful
Fitness Entrepreneurs
by Jim Labadie
After interacting with some of the most financially successful fitness professionals in North America, the differences between them and the typical trainer (struggling to stay afloat) have become very evident.
Here’s what the best-of-the-best have going for them:
1. Confidence When they talk people listen. They are not wishy-washy with anything they say. Their messages are clearly communicated. They give off energy that people, and people want more. They have no doubts whatsoever about the value their fitness business provides and, therefore, have zero problems talking about money.
Now, confidence is not necessarily something that comes to you overnight. You don’t just look in a mirror and say, “Okay, NOW I’m confident.” Confidence builds with each success. Success begets success. So with each tiny victory your confidence grows. Internalize that.
2. Courage They aren’t afraid of rejection. They act despite any fears they may have. They know that presenting an attitude of “I don’t need the money” (even if they do) allows them to attract the right type of clients.
Again, even if they do have some trouble asking for money, they do it anyway. They don’t hesitate to offer their multi-month options and sign people to long-term contracts. They ask for commitments, again, with extreme confidence. They know the energy they are putting out is the energy they are getting back.
3. Commitment to High Return Activities (HRA’s) They use a lot of lead generation tactics, but they have one or two killers working for them and they focus on these with laser vision. They don’t have something work for them amazingly well once and then go back to scratching their heads wondering what to do next.
If it’s public speaking engagements, they make a zillion calls a week to find more. They don’t ask two people and hope that something turns up. If it’s networking that works, they go to every event they possibly can.
4. Connections They network with the “who’s who” in their community. They become one of them. They are pillars of strength in their communities. They want to talk to every successful person they can. They sit down with influential people and get wired in.
5. Crazy work-ethic They don’t fool themselves into believing that just because they are busy means they are working. They actually accomplish things. They start something and get it done. If it works they do it again and again. If it doesn’t work, they move on. They relentlessly go after what they want.
Take inventory of how the five C’s apply to you. If your fitness business isn’t where you want it to be, I guarantee you’re lacking in at least a couple of these areas.
Jim Labadie is the CEO of Prograde Nutrition, a nutritional products company created specifically for fitness professionals. He is also co-owner of Ultimate Business Systems which provides business coaching services and products to personal trainers. His newsletters, products and coaching continue to encourage personal trainers to leave the “meat head” image behind and be viewed as experts in a world that desperately needs their help. For much more information, visit his blog at PatNickandJim.com.
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