BOSTON – The International Health, Racquet & Sportsclub Association (IHRSA) has released the IHRSA Health Club Consumer Report, which provides detailed insight into the metrics, participation trends and demographics of both member and non-member consumers in American fitness facilities.

The Report includes demographics, income, membership history, attendance, equipment usage, activity participation rates, in addition to health club consumer cluster profiles and PRIZM profiles, which are provided to assist club operators in designing profitable marketing initiatives to engage current consumers. The report also includes the health club participation index, which provides key information on consumers’ usage trends.

“This report gives health club operators and industry manufacturers a detailed look into the profile of a typical club member and prospective customer – knowledge that will guide our industry to improve customer service, member relations, and retention. IHRSA is confident that this report will help our industry better understand its customers,” says Jay Ablondi, executive VP of global products.

According to the report, American health club members attended their clubs an average of 101 days, with affluent and over 55 age groups showing above average attendance in 2008. Weight training and treadmills were popular club activities of choice among consumers, who were also active outside the club.

The IHRSA Health Club Consumer Report was produced with Sports Marketing Surveys. The report is available on www.ihrsastore.com in PDF only, $149.95 (member price) and $249.95 (non-members). For more information on IHRSA research, visit www.ihrsa.org/research.

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