Les Mills Releases Research Document
AUCKLAND, NZ – Les Mills has released a white paper conducted and written by the Neilsen Company on the future of the global fitness industry. Entitled “The Future of Fitness,” the document challenges the fitness industry to not be complacent.
It discovered three trends that are impacting human fitness and activity:
1. Permanent connection via the internet is transforming how people do business, socialize and manage their health and fitness.
2. Personalization of services is increasingly required by discerning and demanding consumers and is being made ever more available by advancing technology.
3. Convergence, blurring and blending are permanently breaking down and reshaping existing categories of products and services.
The paper encourages the industry to embrace a number of key emerging challenges and suggests the following:
1. Providing fitness solutions to health problems such as diabetes, obesity or ageing may not be enough to sustain the fitness industry’s future.
2. Continued innovation in science, medicine and the digital world will have significant impact on how consumers achieve fitness.
3. Even the key benefits of today’s fitness industry – including weight control and wellness promotion – could be rendered irrelevant by cheaper, easier “quick fixes.”
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