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Athletic Centre Adds Skating
Treadmill as Profit Centre

Monday, December 1st, 2008

A.C.T.S. (Athletic Centre for Training through Sports), of Orangeville, Ont., has teamed with National Training Centres (NTC) to introduce its Hockey Performance Training Program which features the Endless Ice Skating Treadmill.
National Training Centres’, in Rexdale, Ont., has invested over 10,000 man-hours and over 27,000 miles of athlete training on its skating treadmill. NTC […]

Popularity: 16% [?]

4 Personal Training Marketing Truths: Violate Them at Your Own Risk

Monday, December 1st, 2008

By Pat Rigsby
Truths about marketing personal training to grow your business and make the most of your marketing dollars.

Marketing Truth #1
It costs six times more money to gain a new client than to keep a current client
Clients who are already doing business with you are simply more inclined to continue doing business with you. Most […]

Popularity: 7% [?]

The Secret to a High-Profit Fitness Business

Monday, November 3rd, 2008

by Pat Rigsby

It’s not what you make…it’s what you keep.
The purpose of being in business is not to employ people, help people lose weight or to “save mankind.” The primary focus of a business is to make a profit – everything else is secondary.
Without a profit, you simply won’t be in business long enough to […]

Popularity: 22% [?]

How to Recession-Proof Your Approach to Selling Personal Training

Monday, November 3rd, 2008

by Jim Labadie

During any economic downturn, people continue to spend money. They just may not spend it in the same places they do when the economy is surging ahead. Because many Canadians are overweight and are desperate to lose weight, selling personal training still isn’t too difficult with the right approach.
Follow these tips to stay […]

Popularity: 22% [?]

When to Use Your Hiring Instincts

Monday, November 3rd, 2008

by Brenda Abdilla

We have all done it. Hired people who were nearly perfect in the interview process—they said and did the right things—and then turned out to be fakes and liars. Disaster! Where did we go wrong? Why didn’t our instincts alert us to the imposters?
Instincts Need Harnessing
Instincts can be useful in the recruitment […]

Popularity: 21% [?]

Neighbouring Rights Collective of Canada (NRCC) Update

Monday, November 3rd, 2008

Edmonton – Currently the Fitness Industry Council of Canada (FIC) is waiting to receive intervener status from the Copyright Board of Canada, which will allow it to formally oppose the proposed Tariff from the Neighbouring Rights Collective of Canada (NRCC). Based upon discussions with Claude Majeau, secretary general of the Copyright Board, FIC expects to […]

Popularity: 21% [?]

ACSM And Sato Sports Plaza Investigate New Muscle Training Methods

Monday, November 3rd, 2008

WASHINGTON, D.C. — In an effort to expand global health and fitness research and partnerships, the American College of Sports Medicine (ACSM) has formed an international science and health exchange to highlight scientific discovery and collaboration among international scientists. A research program with Sato Sports Plaza of Japan is the first major partnership in […]

Popularity: 21% [?]

iTech Fitness and Softkinetic Collaborate on Active Gaming Project

Monday, November 3rd, 2008

CHICAGO – iTech Fitness, an active gaming developer, and Softkinetic, a 3D gesture recognition software provider, have announced a partnership to develop the future of active gaming experiences. For the first time, users will be able to exercise in a virtual world by simply moving their bodies, without the use of any game controller or […]

Popularity: 21% [?]

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