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Business Strategies for Boot Camp Owners: Defining Your Brand
Friday, November 23rd, 2007Boot camp. Boy, how things have changed. Once upon a time, this term simply referred to the intense Armed Forces initial training for new recruits. It was all about learning mental and physical toughness, and building values and basic military skills.
Popularity: 4% [?]
Create Engaged Clients with Engaging Experiences
Friday, November 23rd, 2007Your marketing campaign reflects your mission, communicating a message that attracts and inspires potential older members while reinforcing the purchases your current members have made. You’ve even sent your sales team and support staff to age-sensitivity training. But despite doing all the right things, your centre is losing members. To add insult to injury, participation levels have slowly declined. So what’s gone wrong?
Popularity: 8% [?]
Produce Your Own Profitable DVD or CD
Friday, November 23rd, 2007Producing your own DVD isn’t necessarily a path to riches, says Andrea Page, but it can be a fabulous way to service your customers and build your business.
Popularity: 5% [?]
Fast-Feet Drills
Friday, November 23rd, 2007Most sports require quick movements that pass through many planes of motion and use numerous joints and muscles at the same time. The greatest athletes are noted for their agility and natural speed on field and on court. Speed of coverage in the venue of play, rather than just the skills of throwing, hitting, passing and kicking is an important quality to possess. A key to good play is speed and fast footwork. Having good balance and a strong dynamic core improves stability, prevents injury and optimizes performance.
Popularity: 24% [?]
Mix Business with Pleasure – Mastering the Trainer-Client Relationship
Friday, November 23rd, 2007The job of a personal trainer – helping people to look, feel and function better – can be extremely enjoyable and rewarding. In fact, it’s difficult to think of another profession that inherently provides such a high level of job satisfaction.
Popularity: 7% [?]
Can you really sell yourself and your centre to the older adult?
Thursday, September 20th, 2007Many adults who are 60, 70 and 80-plus, have truly “been there and done that.” You may think your product is unique, but by a certain age older adults have seen, heard and read it all. If they have come to your centre, take a tour, and are interested in joining, what’s your next step?
Popularity: 5% [?]
Taking Pause To Discover the Breath
Thursday, September 20th, 2007Optimal health cannot exist without efficient breathing. There is no one correct way to breathe, but a balanced respiratory process allows us to breathe in an appropriate way for any given situation – sitting quietly reading a book, running for the subway or climbing stairs two at a time.
Popularity: 11% [?]
The Age-Old Question: Who To Believe?
Thursday, September 20th, 2007The time has finally come. You’ve made the decision to move ahead with the development of a new wellness or fitness centre or to expand your existing facility. Now what? It’s time to decide what your dream facility will become, the programs it will offer and the marketing tools you’ll use to achieve visibility and traffic for your sales team. Most importantly, it’s time to figure out how to get a return on the investment you’re about to make.
Popularity: 5% [?]
