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Yoga for the 50+

Tailor your yoga program for the best results and participant loyalty.

Popularity: 10% [?]

Posted in Fifty Plus, FBC, Pilates / Yoga, Class Programs | No Comments »

Is the Golden Goose Dead?

Increase membership during a downswing by capturing the hearts, minds and dollars of the 50-plus market.

Popularity: 3% [?]

Posted in Premium Content, Fifty Plus, FBC | No Comments »

Mystery Member - Part 1

Let a “mystery member” program help you improve your members’ experiences and improve sales and retention.

Popularity: 4% [?]

Posted in Premium Content, Business, Fifty Plus, FBC | No Comments »

Mystery Members - Part 2

Once your secret team has evaluated your club, send them out to shop the competition

Popularity: 4% [?]

Posted in Premium Content, Business, Fifty Plus, FBC | No Comments »

Attracting Today’s Older Adults

Health-based marketing works with the 50-plus population. The Medical Fitness Association’s membership and demographic surveys show that older adults consistently rank improving health as the primary reason for joining a health and fitness facility and maintaining health as the second most important reason.

Popularity: 3% [?]

Posted in Premium Content, Business, Fifty Plus, FBC | No Comments »

What is Active Aging?

The concept of active aging can be summed up in the phrase “engaged in life.” The International Council on Active Aging (ICAA) uses active aging to describe individuals and populations who live life as fully as possible within the dimensions of wellness (emotional, vocational, physical, spiritual, intellectual and social).
While physical activity is an important component […]

Popularity: 6% [?]

Posted in Business, Fifty Plus, FBC | No Comments »