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Best of Club Marketing Ads - Gold’s Gym
Tuesday, May 1st, 2007Gold’s Gym Rebrands
Gold’s Gym is in the midst of a brand evolution and is repositioning itself to appeal to a wider demographic range of consumers. This is most evident in its new branding efforts both inside and outside the gym.
Its new tagline, Change Your Body Change Your Life, encompasses the idea that no matter […]
Popularity: 12% [?]
How Does Your Club Measure Up?
Tuesday, May 1st, 2007After decades with no national measures of the club business in Canada, Fitness Business Canada and FitNet ENews are proud to announce a joint research and analysis program with IHRSA (International Health, Racquet and Sportsclub Association). The program will feature selected business parameter reports and analysis based on clubs and facilities participating.
Popularity: 9% [?]
Club Industry Financials In 2006
Tuesday, May 1st, 2007The financial headlines for the health club industry had many major stories in 2005. It was a time of blockbuster deals. 24 Hour Fitness was sold for $1.6 billion to Forstmann Little (who also owns IMG, the largest worldwide sports marketing firm). Then, Fitness First (with more clubs than any one other company in the world) was sold for $1.5 billion to BC Partners, a large UK private equity firm.
Popularity: 12% [?]
Boost Business with a Club Newsletter
Tuesday, May 1st, 2007Besides educating and informing members about club news and events, a good newsletter strengthens your brand and makes members feel connected.
Popularity: 6% [?]
FitNet News - May Issue
Tuesday, May 1st, 200716 Bally-Owned Toronto Clubs Purchased By Canadian Operators
Extreme Fitness Buys Six Bally Total Fitness and Sports Clubs of Canada Clubs
Falconhead Capital, LLC, a private equity firm specializing in investments in consumer-focused businesses, announced that its portfolio company Extreme Fitness, Inc., has acquired six Bally Total Fitness and Sports Clubs of Canada fitness clubs in Toronto […]
Popularity: 13% [?]
BTF May File For Bankruptcy
Sunday, April 1st, 2007Bally shares lost more than half their value after the company announced on March 15 that they might file for bankruptcy if they are not able to restructure their debt. Shares have fallen more than 90 percent in the past year as Bally has been struggling to attract new members.
Popularity: 51% [?]
Weight Loss Programs
Sunday, April 1st, 2007The obesity epidemic. The type 2 diabetes crisis. Fat, inactive kids. We’ve heard the stories and stats ad nauseum. What we need now is solutions. Pairing a serious weight loss program with fitness is a strategy that’s working for both members and clubs.
Popularity: 22% [?]
You Can Influence Your Government
Sunday, April 1st, 2007You are an expert in healthy lifestyles. MPs or MPPs on the other hand can’t be an authority on every topic, so they look to their constituents. That’s you. Promoting increased physical activity every day, you are a valuable resource to your Parliamentarian on health promotion bills that impact the fitness industry. So stand tall and let’s start exercising our rights!
Popularity: 15% [?]
