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INVESTING IN THE FITNESS BUSINESS

Tuesday, January 2nd, 2007

The club industry has become attractive to the private equity sector over the last decade. This has allowed small local club companies to become major regional players—and in some cases, very significant market leaders in a variety of markets.

Popularity: 14% [?]

Consumer Article - How to Choose the Right Exercise Class

Tuesday, January 2nd, 2007

Today, fitness enthusiasts can choose from a wide variety of workouts that cater to all fitness levels, goals, and interests.

Popularity: 6% [?]

YOU CAN INFLUENCE YOUR GOVERNMENT

Tuesday, January 2nd, 2007

You are an expert in healthy lifestyles. MPs or MPPs on the other hand can’t be an authority on every topic, so they look to their constituents. That’s you.

Popularity: 8% [?]

THE GROCERY STORE TOUR

Tuesday, January 2nd, 2007

The Grocery Store Tour is simple to implement with your current PT clients and members. It is also a great way to have potential members see you in action servicing and educating your members.

Popularity: 7% [?]

What’s Your Club Worth? …What Would You Pay For It?

Tuesday, January 2nd, 2007

A fairly comprehensive list of the most influential, club value-related factors.

Popularity: 1% [?]

WHY PEOPLE QUIT

Tuesday, January 2nd, 2007

On Average, at least 150 former members out of every 500 that leave a club are good prospects for “Recapture.”

Popularity: 4% [?]

Sales Success Series - Do You Believe?

Tuesday, January 2nd, 2007

The entire sales process must be built on a foundation of BELIEF! To truly be a successful club sales representative you must BELIEVE in your PRODUCT and the BENEFITS of your product. It is one thing to believe that your club offers good equipment and programs but more importantly you must believe in the amazing benefits these programs and equipment provide. And this belief must come from first-hand experience.

Popularity: 4% [?]

THE CANDID MANAGER: Terry Adams, Iron Haven Gyms

Tuesday, January 2nd, 2007

Without a doubt my biggest challenge is running clubs in areas with small populations. The original gym is in a town of 1,200 people. Of course we draw from the surrounding areas, but it is still a very small population.

Popularity: 5% [?]

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