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Get Your Customers to Sell For You
Friday, June 1st, 2007Fully 84 percent of sales in America take place as the result of word-of-mouth advertising. Some of the most important sales promotion sales activities are those that take place between customers and prospects, between friends and colleagues, in the form of advice and recommendations on what to buy, or not buy, and who to buy from.
Popularity: 7% [?]
Get Juiced!
Friday, June 1st, 2007“I think our members would rate our juice bar 9 out of 10 if you asked them how important it is to them,” says front desk person Kristie Anderson. With a menu of protein shakes, juice, diet pop, water, trail mix, energy bars and wrap sandwiches, there’s an energy-booster for just about every taste.
Popularity: 17% [?]
7 Tips for Good Newsletter Writing
Friday, June 1st, 2007by Barb Gormley
Follow these tips to make your club newsletter a bestseller.
1. Begin stories with a “hook”
People decide within seconds whether to continue reading or to turn the page. Use an interesting opening sentence to pique readers’ curiosity and entice them to read on. Ask a question, make a bold statement or paint […]
Popularity: 7% [?]
Consumer Handout - Celebrate Small Successes!
Friday, June 1st, 2007Every single effort in the gym is a step forward to better fitness. But if the finish line seems distant, look to small achievements to keep you motivated and on track. Here are ten examples of successes worth celebrating.
Popularity: 7% [?]
The Candid Manager - Julie Twynham, WaterART Fitness
Friday, June 1st, 2007I love that there are so many facets of the fitness business. There’s never a dull moment or a lack of opportunities. Education and training is very dynamic and stimulating. I have met so many amazing people and learned so much about fitness, computers, accounting, marketing and personalities. It just never stops.
Popularity: 24% [?]
Why People Don’t Join - Part 2
Friday, June 1st, 2007IHRSA Research
Fitness Business Canada has a close partnering agreement with many organizations that serve the health/fitness industry. This is particularly true of IHRSA (The International Health, Racquet and Sportsclub Association) where we serve as IHRSA ambassador to Canada. Through this partnership we are able to bring a great deal of useful information from IHRSA which […]
Popularity: 10% [?]
Music Licence Fees Skyrocket in Australia
Friday, June 1st, 2007In recent weeks, Fitness Australia has provided Members and the wider fitness industry with information on the proposed review of the fitness class tariff by the Phonographic Performance Company of Australia Ltd (PPCA). This article is designed to provide readers with an update on the review process, further inform and educate the industry about the PPCA and its operations and provide an update on how the fitness industry is planning to respond to this significant challenge.
Popularity: 14% [?]
Trade-mark Confusion
Friday, June 1st, 2007Confusion is a fundamental concept in trade-mark law. Previous articles from this series have touched on this principle. For example, it may be difficult to register a trade-mark if the trade-mark is confusing with another trade-mark. Further, a trade-mark owner may oppose an application to register a trade-mark on the basis of confusion. Finally, the use of a confusing trade-mark may trigger a trade-mark dispute.
Popularity: 12% [?]
