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How to Close the Personal Training Sale
Monday, December 3rd, 2007Many people aren’t sales people by nature. Their instincts are to help people, not sell people. But closing sales isn’t nearly as difficult as it’s thought to be.
Popularity: 12% [?]
5 Fast Ways to Improve Your Résumé
Monday, December 3rd, 2007Your résumé can make or break your job search. In fact, a well-written résumé can have potential employers breaking down the door to speak to you. Submit a sloppy, mistake-laden résumé ? It’ll likely be dismissed in a flash.
Popularity: 2% [?]
Best of Club Marketing Ads - Aiyoku
Tuesday, October 2nd, 2007“The ad campaign cost about $2,500,” says owner David Peereboom, “and the overall response to it has been excellent. Our facility is completely different from the ordinary gym, so we wanted our ads to be different too.
If we had the chance to do it again, we wouldn’t change a thing. The ads have set […]
Popularity: 20% [?]
Building Your Business - Blogging - Part 1
Tuesday, October 2nd, 2007A business blog can discuss recent company events, provide information on a new product or service, industry trends or anything else that the business owner thinks readers would find interesting.
Popularity: 14% [?]
The Secret to Sales Success
Thursday, September 20th, 2007It’s easy to lose sight of your goals if you don’t consciously keep your eye on your target. Activities like complaining and gossiping are unproductive distractions and can negatively impact your sales success. Instead, surround yourself with positive thoughts and positive people.
Popularity: 5% [?]
Best of Club Marketing Ads - Goodlife Fitness
Wednesday, August 1st, 2007What was the approximate cost of the ad campaign (design, print and distribution)?
About $300,000, through newsprint, unaddressed ad mail, radio and outreach flyers.
What kind of feedback did it generate from members, colleagues and the general public?
Overall, it was widely accepted. Colleagues agreed that it was an “in your face” campaign. Current members thought […]
Popularity: 19% [?]
Sales Lessons from the Past
Friday, July 20th, 2007In the early days of the fitness boom, we had the 20-Minute Workout, Jane Fonda, and Arnold Schwarzenegger, plus Dr. Kenneth Cooper, who was talking about this thing called “aerobic health.” Ah, the good old days.
Popularity: 5% [?]
Outside the Fitness-Marketing Box: Promoting Your Services to Older Adults
Friday, July 20th, 2007You’ve just become certified to train older adults, and you’re ready to start reaching out to this new-to-you target market. However, before you gear up to promote your 50-plus fitness classes or personal training services, consider that most traditional marketing messages and methods won’t dazzle this audience, and some might even turn prospects away.
Popularity: 7% [?]
