Targeting that market could boost sales significantly, says ICAA CEO Colin Milner
Boomers and their parents are over 110 million strong. With more than 2 trillion dollars in spending power, they are 47 times richer than their younger counterparts, and account for 55% of discretionary income in the United States. Yet, the vast majority of marketing […]
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ACSM experts examine what’s hot, and what’s not, in the health-and-fitness industry
INDIANAPOLIS – Zumba is in and Pilates is out, according to more than 2,600 fitness professionals who completed an American College of Sports Medicine survey of the top fitness trends for 2012. The survey results were released today in the “Worldwide Survey of Fitness […]
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Do you have bad habits that might be hurting your sales?
Test yourself to see if you know which sales mistakes are the worst. Rank these common sales rep mistakes from 1-7, with 1 being the worst. Hint: The mistakes which frustrate the buyer the most and can thus cost future business for the […]
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Brian Gilbank the current Executive Director of Fitness Industry Council of Canada (FIC) will be leaving his post at the end of September 2011. After four years of guiding, expanding and protecting the industry as well as achieving one of the core mandates of the Council (a federal Adult Fitness Tax Credit for FIC members […]
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(reprinted with permission from The IHRSA Global Report 2011)
After slowly climbing out of the global economic crises, select health club markets experienced positive growth from 2009 - 2010. These markets fueled industry growth in 2010, up $4 billion from $67 billion in 2009. Memberships have soared past the 120 million mark to an […]
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This article is a six part series originally printed in 2009, it has been updated and rereleased for 2011.
** Read Part 2 Here **
By: Mike McPhee
During my last 10 years as a club industry design, marketing and management consultant, the number of times I’ve been asked by club owners, “What do you think my club […]
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New public-private initiative encourages exercise, physical activity for older adults
VANCOUVER, BC—The International Council on Active Aging (ICAA), a professional association that leads, connects and defines the active-aging industry, announces that it is joining the National Institute on Aging (NIA) at the NIH in Go4Life, a new national exercise and physical activity campaign for people age […]
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SAN DIEGO, Calif. — The American Council on Exercise (ACE), America’s leading authority on fitness and the world’s largest nonprofit fitness certification, education and training organization, today launched an unparalleled suite of complimentary information on ACEFitness.org for all practicing fitness professionals with the purpose of advancing the fitness industry as a whole. The online […]
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